What changed
Main differences
B keeps the same design, page order, sections, case studies and facts. Only the words, some names and the industry order change.
| Item | Version 1 – Consultant | Version 2 – Plain Language SMEs |
|---|---|---|
| Who it speaks to | SMEs in general, plus larger organisations | Trades, hospitality and local services first. Bigger businesses are still welcome. |
| Menu | Industries · Insights · Book a Discovery | Who We Help · Tips · Book a Free Chat |
| Hero line | "…become simpler to run and easier to grow. We look at the system producing your results…" | "…run smoother, win more work and get time back. We find what's slowing you down…" |
| The 3 services | Business Infrastructure Review · Infrastructure & Products · Consulting & Improvement Partnership | Business Check-Up · Systems We Build · Hands-On Help |
| Conversion offer | Conversion Infrastructure: Found → Convert → Keep → Grow → Learn | Get More Customers: Get found → Get booked → Keep them → Grow → Check |
| Operational Engine | Direction · Execution · Customer Growth · Technology & AI · Reporting & Learning | "The 5 parts of your business": Where you're heading · Getting the work done · Winning customers · Tools & tech · Knowing your numbers |
| 6 considerations | Value · Risk · Efficiency · Growth · Customer · Learning | 6 questions: Worth it? · Safe? · Time · Growth · Customers · Results |
| C.R.U.X model | Discover, analyse and define… | Same letters, explained plainly: look closely · make a plan · fix it · keep it running well |
| Industry order | Restaurants · Allied Health · Home & Trade · Other | Trades & Home Services · Cafés, Restaurants & Bars · Health Clinics · Other |
| Homepage case studies | Dr Adrian first | Eco Bin Cleaning first, as the trades example |
| Results wording | "client-reported", "revenue" | "owner's figures", "money coming in" |
Reading levels use the Flesch–Kincaid grade, measured on each page's body sentences. Review notes are left out of the count. It's a rough guide, not an exact measure.