Our work

Real work, accurately labelled.

Each example is labelled Live, In progress, Pilot or Concept. Results are as reported by the client unless stated otherwise — and we only publish names and figures with permission.

Live · adoption in progressAllied health

Dr Adrian — a practice built for growth

From disrupted, manual bookings to a connected patient experience and practice management system.

15+

clients per week — up from about 4–5, exceeding the target of 15 within six weeks (client-reported)

The challenge

After a major investment in his clinic, Dr Adrian wanted to grow from 4–5 to 15 patients a week. Calls and texts interrupted treatment and created manual booking and follow-up work. There was no effective website, online booking or reliable digital acquisition process.

What CRUX delivered

CRUX reviewed patient acquisition, brand positioning and industry practice, then mapped a better customer journey. We built a search- and conversion-focused website, online booking and a custom practice management system linking appointments, treatment records, client communication and marketing dashboards.

What changed

Patients can discover services and book without repeated calls or texts
Confirmations, reminders, cancellations and follow-ups can be automated
Booking and treatment records sit within one practice system
The website supports measurable advertising and conversion improvement

Next stage

Support system adoption and secure record migration, refine enquiry and follow-up workflows, and measure conversion and acquisition cost.

LiveHome services

Eco Bin Cleaning — systems that deliver

From unreliable orders and scheduling to operational control, better pricing and sustainable growth.

+20%

revenue after system and pricing changes, with fewer than 1% of customers cancelling during the transition (client-reported)

The challenge

Online systems were unreliable: scheduling failures and cancellations produced missing or incorrect orders. The previous provider applied temporary fixes rather than solving root causes. Pricing, offers and customer data were hard to maintain, forcing recurring support requests and paper workarounds.

What CRUX delivered

CRUX investigated ordering, developed a replacement scheduler and improved the website and onboarding process. We fixed pricing and order data structures, helped restructure one-off and recurring prices, and planned customer communication.

What changed

Missing, incorrect and cancellation-related order issues addressed
Paper records and recurring manual fixes largely replaced by digital workflows
Routine pricing and offers managed by the owner directly
Revenue rose, with few cancellations and fewer complaints

Next stage

Support territory expansion, add clearer analytics, automate lapsed-customer follow-up, and strengthen reviews and referrals.

Also underway

Work in progress — reported honestly.

In progress

Plant & Plank

Website, quoting and review/community work. Components are not yet launched.

Details pending

Max Power Electrical

Safety, onboarding and employee engagement risk identification. Not formal legal advice or certification.

Pilot

Restaurant engine

Preparing for first deployment. Not yet a proven rollout.

Review note: confirm client permission for names and figures, and the current status of each project, before publication.

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