Local serviceLive
Eco Bin Cleaning
Scheduling reliability, pricing support and territory planning for a growing recurring-service business.
Result: being verified
CRUX Consulting · Business infrastructure
See what you're missing. Build what makes a difference.
We make your business simpler to run and easier to grow. Whether you want more customers, more time back, steadier margins or a business ready to sell.
Sound familiar?
Most owners feel it before they can name it.
1
Everything still runs through you.
Answers, approvals and fixes all wait for the owner, so the business can't move without you.
2
Time and margin are leaking.
Rework, manual admin and pricing that hasn't kept up quietly take more than they should.
3
Your systems don't talk to each other.
Bookings, quotes, rosters and numbers live in different places, held together by memory.
4
You're getting ready for what's next.
Growing, simplifying, stepping back or preparing to sell. Each needs a business that runs well without heroics.
How we look at it
Businesses don't experience problems in neat categories.
CRUX looks at the system producing the result.
A slow quote can be a pricing problem, a people problem and a software problem at once. We find how those pieces connect before recommending anything, then investigate, compare, prioritise, implement, measure and learn.
The C.R.U.X engagement model · from clarity to scale
Every priority, from saving time to fixing a leaky customer journey, moves through the same four stages. Each at its own pace. Scroll to climb the spiral.
What this meansClear prioritiesPractical executionStronger every month
Connected infrastructure
Four lenses. One business.
Every engagement is seen through the same four lenses, because a change in one always shows up in the others.
You bring the business
Every business has strengths and gaps.
- More bookings or better leads
- Time back from the day-to-day
- Clearer, steadier operations
- Healthier margins
- A team that runs without you
- Ready to grow, simplify or sell
Conversion
How people find you, choose you, book and come back.
- Customer journey
- Offers & pricing
- Bookings & enquiries
- Reviews & retention
Strategy and culture sit at the centre. Discipline (weekly rhythm, focus and owner trade-offs) keeps it turning.
We build the infrastructure
When the four lenses work together:
- The business is simpler to run
- Work is consistent and repeatable
- You have clarity and control
- Customers get a better experience
- Growth, if you want it, is easier
Every recommendation is weighed six ways.
ValueIs it worth it?
RiskWhat could go wrong?
EfficiencyTime and effort saved
GrowthRoom to do more
CustomerHow it feels to them
LearningWhat it teaches us
Ways to work with us
Start wherever makes sense.
Three ways in. Use one, or move between them as the business changes.
01
Business Infrastructure Review
A second set of eyes on your business.
An objective, evidence-led look at a whole business, one division, a customer journey, a process or a system. We agree the scope first, so there's no blanket audit of everything.
About the review → 02Infrastructure & Products
Built once, configured to fit.
Reusable, configurable modules and connected business systems, each shown with its real deployment status and what it depends on.
See the modules → 03Consulting & Improvement Partnership
With or without technology.
Advice, business transformation, implementation and change support across operations, people, governance and delivery.
How partnerships work →How infrastructure becomes a solution
You see a practical solution for your industry. Underneath, we build infrastructure that's reusable.
So each solution is faster to deliver, easier to improve and connected to the rest of the business.
- 01
Infrastructure domains
The areas every business needs to work, seen through the four lenses.
e.g. Conversion - 02
Modules
Configurable building blocks that strengthen a domain.
e.g. Booking capture · Review capture · Reporting - 03
Packaged solutions
Modules combined to solve a real business problem.
e.g. Menu-to-Customer Engine - 04
Industry verticals
Tailored to each industry's customers, language and workflows.
e.g. Restaurants & cafés - 05
Delivery
Implemented and supported by CRUX, with specialist partners where needed.
e.g. Pilot · preparing first deployment
Our work
Real businesses. Honest status.
Preview content: client names, statuses and outcomes are placeholders until verified and approved by each client. No results are shown until they're measured.
Allied healthLive
Dr Adrian
Digital presence, search and online booking, connected to a practice management system.
Result: being verified
Home & tradeIn progress
Plant & Plank
Website, quoting and review/community workflows. Parts are still being built and not yet launched.
Result: not yet measured
Restaurants & cafésPilot
Restaurant engine
Connected booking, ordering and customer return infrastructure, preparing for its first deployment.
Result: not yet measured
Who you'll work with
A business mind and a technical mind, at the same table.
Nathyn Costello
Cofounder · Business & operations
Operational and business transformation, from large national programs to owner-run teams.
Chahat Narang
Cofounder · Engineering & systems
Engineering, networks, software, systems and AI, with a focus on technical quality.
Let's understand what's happening, compare it with what's possible, and work out whether anything is worth changing.
A short discovery conversation. No obligation, and no blanket audit.
Book a Discovery →